The Success Formula That's Backwards
What if I told you that most busy entrepreneurs are using a backwards formula for success?
They focus on DOING more to GET more.
More strategies. More tactics. More DO-ing.
But here's what I've discovered after years of coaching:
The most successful people focus on BE-ing before the DO-ing.
The Traditional Formula (That Keeps You Stuck)
DO → ACHIEVE → BE
• DO more marketing to GET more clients so you can BE successful
• DO more networking to CREATE more connections so you can BE influential
• DO more hours to EARN more money so you can BE wealthy
This creates an endless cycle of action without real change. You're always one more strategy away from "making it."
It's the formula that keeps you consuming more how-to books, always searching for the perfect system while staying the same person who couldn't execute the last ten you tried.
The BE-ing Before DO-ing Approach
BE → DO → ACHIEVE
• BE the confident CEO who makes bold decisions, then TAKES strategic action
• BE someone who values their time, then CHOOSES the work that matters most
• BE the leader who deserves success, then CREATES the results that reflect it
What BE-ing Actually Means
BE-ing isn't about positive thinking or fake-it-till-you-make-it.
It means:
• Thinking like the person who already has your goals
• Making decisions from that identity, not your current limitations
• Showing up with the energy and confidence of your future self
When you shift who you're BE-ing, your actions automatically change. You stop busy work. You take strategic risks. You say no to things that don't serve your vision.
Quick Examples Across Different Goals
Want to lose weight?
• Traditional: DO more workouts and diets
• BE-ing approach: BE someone who prioritises their health, then naturally choose foods and activities that align
Want more clients?
• Traditional: DO more marketing tactics
• BE-ing approach: BE the expert who delivers incredible value, then show up with that authority
Want work-life balance?
• Traditional: DO better time management
• BE-ing approach: BE someone who values presence over productivity, then make choices from that identity
The shift feels subtle but creates massive results.
Because when you change who you're BE-ing, everything else follows.
Ready to flip your success formula? Your current results are showing you exactly who you've been BE-ing up until now.
The question isn’t what do you need to do to succeed, it’s: Who do you need to BE to achieve what you really want?
